The Autowert logo
Sunrise Yellow and black. An “A” whose crossbar is a tick — every car checked — and a yellow hub in the “O”. “Wert” means value. Download any version below.
Logo versions
Pick the version that matches the background. Keep clear space around the logo equal to the height of the tick.
Primary logo
The default. “AUTO” in black, “WERT” (value) in Sunrise Yellow. Website, documents, invoices — any white or light background.
Reversed
Black and dark backgrounds: night signage, social covers, dark packaging.
On yellow
Yellow walls, hoardings, T-shirts and merchandise.
Black wordmark
Small sizes and plain printing where one text colour works best.
One-colour black
Rubber stamps, newspaper ads, embossing and single-colour printing.
One-colour white
On top of photos and videos, window frosting, vinyl cuts.
Stacked
Square spaces: stickers, profile banners, merchandise.
Stacked reversed
Square spaces on dark or black backgrounds.
Number-plate badge
Rear-windshield stickers, key-chains and hub signs.
Icons
The tick-A on its own, for small and square spaces.
Icon — primary
Favicon, app icon, WhatsApp and social avatars.
Icon — black
Monochrome layouts, stickers, loading screens.
Icon — white
Yellow or dark backgrounds, packaging and signboards.
Icon — round
Circular avatars: Instagram, Google Business, YouTube.
App icon (full-bleed)
App stores and home screens — the platform rounds the corners.
Wordmarks
Custom monoline lettering — not a font, so it always looks the same.
Brand marks
Supporting symbols used across the website and in stores.
Colours
Logo
Sunrise Yellow
#F5A524
Ink Black
#111111
White
#FFFFFF
Website
Ink
#111111
Amber (yellow text on light)
#A15F00
Cream
#FBF8F3
Typography
Headings
Bricolage Grotesque
Warm, a little quirky, unmistakably human.
Body
Plus Jakarta Sans
Clear and friendly at every size, from price tags to paragraphs.